Augmented Reality is an exciting technology that overlays digital information onto the real world. AR is becoming ubiquitous in the mobile app landscape, yet there remains enormous potential for new and creative ideas. Building custom AR applications is easier than you think! In this session, Tom Hartz will demonstrate the creation of a marker-based AR application from scratch, using the cross-platform Unity 3D game engine and Vuforia SDK. Come ready to learn how to utilize this powerful toolset to make impressive Augmented Reality experiences with ease.